Our DDI Strategy — A Platform For Profitable Growth
Our Diversification, Digitization, and Innovation (DDI) strategy is how we will transform our company and deliver profitable growth.
The continued diversification of our services and product offerings and our global footprint has enabled us to capture new opportunities to offset softening demand in certain regions and verticals.
- Our Manpower business saw solid demand in automotive, public sector, logistics and construction through 2023 and clients continue to focus on specialist skills in advanced manufacturing, finance, engineering, technical trades and life sciences.
- We strengthened the flexibility of our delivery models across our brands, so our teams serve our clients in ways that best work for them. The growing demand for integrated, on-site solutions with our clients is deepening our relationships while we achieve increased productivity and revenues.
- Diversifying our offering depends on access to higher skilled talent. Our own research and data tell us that people want to work for companies they trust and believe in, and who will guide them to move up and earn more. In 2023, we launched new consumer campaigns for both Manpower and Experis. Our message to workers is clear: we value you, we are committed to your development, and we are by your side to build your skills and offer great career opportunities.
Our digitization strategy is a key enabler for productivity and innovation, providing the data and insights our clients and candidates want, while enhancing our own ability to glean strategic insights from the vast quantities of data generated by our global operation.
- We made great progress with our technology roadmap in 2023 and are proud to lead the industry through the deployment of PowerSuite®, our global cloud-based platforms for front and back office, and I’m pleased with the work we are doing to align our data using these platforms across our operations globally. By the end of 2023, the majority of our global revenues were running through the PowerSuite front office. By the end of 2024, we expect most of our revenues to run through common global front office technology and web platforms.
- Our back-office platform integration continues to scale, with significant country implementations in progress for our major business operations in France, other parts of Europe and the United States. These digitization initiatives will enable us to significantly accelerate growth and productivity.
- Leveraging and driving adoption of leading global platforms across our enterprise will enable country teams to focus on strategic and operational decision-making, allowing us to move at speed to pursue new market opportunities.
Innovation is how we future proof our organization. Our leading global technology infrastructure will enable us to accelerate the deployment of new AI recruitment tools and leverage machine learning to provide our recruiters with more knowledge, insight and intelligence than ever before.
- Through our Manpower MyPath program and Manpower and Experis Academies, and our worldwide network of dedicated Talent Agents and recruiters, we mentor, coach and guide hundreds of thousands of people and put them on sustainable employment paths that align with their passion and shine a light on their potential.
- Our clients are under increasing pressure to become more data and insight driven and the demand for our workforce analytics and innovative offerings to create talent at scale is growing. Our teams are leveraging ethical applications of AI, immersive recruitment experiences and technology tailored to enhance the associate experience.
- Our TalentPulse platform leverages AI to create a hyper-local workforce analysis for clients so they can identify the wages, benefits and skills they need to be competitive in multiple locations, and our TalentTopia Metaverse environment offers immersive onboarding experiences and welcomed its first student cohort who learned UX skills in our Virtual Experis Academy.
We continue to advance the possibilities of technology enablement, standing up pilot programs for new initiatives in key markets to test, learn, optimize, and ultimately scale new solutions at speed across our global enterprise.
People First Transformation
For more than seven decades, we have been tracking the trends shaping the future for work and the future for workers. The forces driving this transformation — shifting demographics, the rise of individual choice, technological disruption, and client sophistication, continue to accelerate. All point to growing demand for talent with the capacity to develop and redevelop skills as the adoption of transformative technologies continues to enhance the value of uniquely human strengths.
While the promise of generative AI is yet to be realized, the global green energy transition is happening now. We know this will create demand for millions of skilled workers to fill new roles in renewable energy, electrification, battery technology, and hydrogen. Most importantly, it will impact mature industries as they also undertake their green transition journey. Here, we are taking a pragmatic, industry-specific approach to green jobs, recognizing that opportunities will manifest differently and require different combinations of skills and resources to meet market demand.
What’s more, the opportunity to develop human capital through skills development at speed and scale is a very important opportunity for us. Six years ago, we first introduced the concept of Learnability, the desire and ability to continually learn and relearn. It has never felt more relevant. As talent shortages persist, reskilling today’s talent with tomorrow’s skills will be critical.
We are proud of the energy and enthusiasm with which we, as a company, are embracing this moment — harnessing opportunities for workers to develop these transformative skills so they can succeed and build better lives.
Maintaining Momentum, Embracing Opportunities
Technology and innovation. AI, automation and the green transition. The future of work is more connected, more digital and more dynamic than at any other moment in our 75-year history.
Still, we are and always will be a people-first business. Our teams are passionate about helping our clients win in this environment by finding the best and most skilled talent as we strive to reshape industries, economies and protect the planet. In developed countries, working-age populations are shrinking. We remain steadfast in our commitment to building skilled, diverse workforces and to ensuring work is somewhere people feel a sense of pride, opportunity and belief in a more prosperous future for themselves and their families. Not just because it’s the right thing to do, but because it makes business sense to unleash the potential of every worker and help organizations achieve their business objectives, realizing greater economic growth and prosperity for all.
In our latest Working to Change the World report, we make clear that we believe in the intersection of people and planet. We have clear plans to reduce our own emissions and reach net-zero while focusing on the development of green skills so we can ensure progress for the planet also means success for business and prosperity. We are pleased to outline our commitment to the planet to achieving net-zero emissions while helping companies achieve their climate objectives and providing millions of people with equitable access to future-ready skills. The data and stories highlighted in our report are testament to the energy and enthusiasm of our worldwide teams who are embracing both the opportunities and challenges ahead.
We have much to be proud of. Hundreds of thousands of clients entrust us with their workforce strategies and talent needs while millions of people trust us with their job and career goals. We take this trust seriously and are dedicated to building industry-leading brands that leverage technology to swiftly address our clients’ needs, provide exceptional service and empower individuals to pursue their career aspirations.
Despite a year that offered many challenges, I am proud of our collective efforts to navigate the market while remaining committed to the possibilities and opportunities of the future. I have never been more confident in our ability to shape the future of work as a valued strategic partner to our clients and through the skilled, creative, and dedicated people we recruit, train and deploy on their behalf.
Thank you to our valued clients for trusting us to help them navigate a rapidly changing world of work, and to millions of workers whose talents we are honored to deploy in meaningful and sustainable work. My gratitude extends to our entire team for their commitment, which strengthens our company. Finally, I want to express my great appreciation to you for your continued interest in, and support of, ManpowerGroup.
Chairman & CEO